Volvo USA Rolls Out New Lifetime Complimentary "Tow for Life" Service

Volvo Car USA Partners with Destination Maternity to Promote Safe Driving Practices for Parents Nationwide

Volvo Car USA is teaming up with Destination Maternity, the world’s largest designer and retailer of maternity apparel, for this year’s Child Passenger Safety Week (September 23-29).  Volvo will provide critical information on how to drive safely while pregnant and also how to properly select and install infant and child car seats.

Based on a recent survey, conducted on behalf of Volvo by The Harris Poll, only 68% of pregnant mothers know how to wear a seat belt properly while expecting (i.e., with the seat belt across their belly). 37% admit they sometimes wore their seat belt incorrectly while driving because it was too uncomfortable, and 25% say they sometimes did not wear a seat belt at all for that same reason.

Additionally, the Volvo survey found more than nine out of 10 parents feel overwhelmed when researching child safety products – specifically by selecting the right car seat for their child. 71% of parents find the number of models to be overwhelming, with 58% finding car seats frustrating to research. Once parents have found the right car seat, installation brings a new set of frustrations and challenges, with 55% of parents surveyed claiming they would use a professional car seat installer if they had access to one.

To address these very important concerns, Volvo Cars will supply educational materials and information to customers at Destination Maternity stores across the country during Child Passenger Safety Week. By doing this, Volvo Cars and Destination Maternity will provide information to parents not only on how to travel safely while they’re expecting, but also when they have their little one along for the ride.

“Our research discovered that 85% of mothers wish there was more safety information available on driving while pregnant,” said Bob Jacobs, VP of Marketing, Brand and Communications, VCUSA, “Even with some of the world’s most advanced safety systems in today’s Volvo cars, the seat belt is still one of the most effective ways to stay safe behind the wheel. We’re proud to partner with Destination Maternity in educating expecting moms on the best way to use a safety belt.”

Improving child safety in vehicles has long been a guiding principle at Volvo Cars and is part of the Volvo’s “Vision 2020” which states that no one should be killed or seriously injured in a new Volvo car by 2020.

“Volvo’s reputation for safety resonates well with our customers and this partnership is a great way for us to support moms2be during their 40 weeks of pregnancy and beyond,” said Marla A. Ryan, Chief Executive Officer of Destination Maternity. “We are excited to be working with Volvo Cars during Child Passenger Safety Week to help moms2be provide their families with the resources and education they need to keep themselves and their children safe while on the road.”

And to help those struggling with the huge influx of choices and information, Volvo Cars has compiled the latest child safety information and relevant National Highway Traffic Safety Administration (NHTSA) resources for new parents at https://www.volvocars.com/us/about/child-safety.

If you are interested in learning more about a new Volvo and what we have to offer, please contact Culver City Volvo Cars. We are here to help.

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