Volvo USA Rolls Out New Lifetime Complimentary "Tow for Life" Service

Generation X1 is more likely to use their phone when driving than younger generations (Millennials2 and Gen-Z3) according to a wide ranging survey of Americans, conducted by The Harris Poll on behalf of Volvo Car USA. Findings revealed an alarming majority of Americans still use their phone while driving (71 percent), and identified Gen-X (parents of Gen-Z) as the most prevalent distracted drivers.

The full results are published in Volvo Reports: Finding Focus on the Road, the fourth in a series of Volvo Reports from Volvo Car USA and The Harris Poll, that explores the ever-changing relationship between Americans and their car. This edition explored the causes of distracted driving and which groups are most prone to dangerous practices.

Many of those surveyed feel there are more driving distractions today than there were five years ago. More than half of Americans (55 percent) feel the top threat to safety on the road is driving distracted, compared to driving under the influence (31 percent).

Additional highlights from the research included: 

  • Gen-X and Millennials consistently outpace Zs in phone usage across multiple activities.
    • Parents are primary culprits of using their phones behind the wheel (73% vs. 66% overall).
    • One in three parents admit to using their phones often when their kids are with them.
  • Many Americans (64%) are looking for ways to cut down on the distractions; among Gen-Z that number rises to 89%
    • 33% of Americans drive in silence to minimize distractions and 32% turn phone on “do not disturb” to eliminate notifications
  • 89% of Americans feel we need better education around the impact of distracted driving


Volvo, the longtime leader in vehicle safety, is committed to helping solve the problem by integrating category-leading features across design, safety and comfort intended to reduce distraction and protect drivers and others on the road.

Volvo’s Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by year 2020 is an initiative by Volvo that started as a result of an uptick in poor driving due to excessive cellphone usage behind the wheel.

This report is the fourth in a series of Volvo Reports from Volvo Car USA and Harris Poll designed to uncover insights into the American opinion across four core themes: design, safety, technology and environment. As the research continues however, Volvos proceed to become furthermore advanced in regards to their wide array of safety features included within every newly released model.


The national survey, Volvo Reports: Finding Focus on the Road was conducted online by The Harris Poll on behalf of Volvo among 2,035 U.S. adults ages 18 and older, with whom 1,665 are drivers, from June 5-7, 2018. This online survey is not based on a probability sample and therefore no esti­mate of theoretical sampling error can be calculated.


About Culver City Volvo

Located in the heart of Culver City we here at Culver City Volvo are a public source dedicated to not only providing the finest dealership experience to our guests, but ensuring our guests safety when we walk them through every single safety feature housed in the Volvo of their choosing. Safety is always first and we proudly stand by Volvo USA as major proponents of Volvo's Vision initiative. By the year 2020 we are confident that Volvo's expert engineering and focus on vehicle safety will decrease all collision-based vehicular deaths in Volvo's to zero. The future appears ever brighter and we can't wait to see you there. Stop by for a visit or give us a call!

11201 Washington Blvd, Culver City, CA 90230

Phone: (877) 248-8176


1– Ages 35-45

2– Ages 25-34

3– Ages 18-24

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